Все о рекламе Америки 80 гг. /Heimann Jim/

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies—high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik`s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, "gag me with a spoon," this book`s for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

About the editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles and Hollywood. His unrivaled private collection of ephemera has featured in museum exhibitions around the world and dozens of books.

About the author:
Steven Heller, a senior art director of the New York Times and co-chair of the School of Visual Arts MFA Design program, has written over one hundred books on design, popular culture, and satiric art. As well as numerous TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer.